COURSE OVERVIEW
WHY STUDY THIS COURSE AT MUTIC? Globalization and the role of the internet in business demand new strategies and methods to develop new markets. Marketing professionals must be well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective internet campaigns; email advertising campaigns, community blog, web page, social media posting, and more. The demand for knowledgeable and experienced digital marketing professionals is growing exponentially especially those who can do it at global scale using English language as medium.
DEGREE TITLE
Bachelor of Business Administration (B.B.A)
Digital Marketing
INTERESTING SUBJECTS
  • Consumer Behavior 
  • Distribution Channel and Logistics in Digital Age 
  • Promotion and New Media Management 
  • Marketing Management
  • Business Project 
  • Product Innovation and Pricing Management
  • Data Analytics and Marketing Intelligence
  • Statistics and Marketing Research
  • Brand Building in Digital Economy
  • Marketing Strategies and the Applications of Art of War
  • Digital Marketing Communication
  • Electronic Commerce
CAREER OPPORTUNITIES
  • Strategic Marketing Planner 
  • Marketing Analyst 
  • Content Marketing 
  • Digital Marketer 
  • International Marketer 
  • Academic Marketer 
  • Event Marketing 
  • Marketing Consultant

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YEAR 4

SPECIFIC ELECTIVE