WHY STUDY THIS COURSE AT MUTIC? The Digital Business Management prepares you for leadership and specialist roles in the field of digital businesses, either startups or larger firms. You extend and broaden your knowledge in areas such as Digital Leadership,

Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the

organization. The concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause‐and‐effect relationships.