Master's Degree
Marketing and Supply Chain Management

Marketing and Supply Chain Management

Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization.
The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause‐and‐effect relationships. Research propositions are presented and future empirical studies are called for to test the cause‐and‐effect relationships suggested in an integrative model.

Who should choose?
Students who have a genuine interest in supply chain management can make a big difference by being a part of that segment in any business.
No educational background is required specifically to take up this specialization in MBA. However, some key skills can help someone to stand out and make it big in his career in the field. Some such skills are:

  • Technical understanding
  • Project management
  • Accounting
  • Planning and organizing
  • Ability to understand financial matrices/statistical prowess
  • Eye for detail
  • Identification of concern areas and Problem-solving
  • Perception of Multi-Cultural and Global dimensions
  • Negotiation skills to collaborate well with suppliers and vendors

Career options
Supply Chain is an integral part of any company, whether they deal with goods or services. Hence there are numerous job opportunities for management graduates specializing in Supply Chain Management.
Some of the more common roles that are available in this field are (but not limited to) mentioned below :

  • Production coordinator
  • Inventory specialist
  • Transportation analyst
  • Supply Chain planning officer
  • Procurement Manager
  • Distribution Manager
  • Logistics officer
  • Warehouse Manager
  • Engineering Manager

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Master of Business Administration
40 Credits
2 Years
English

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