Master's Degree
Digital Business Management

Digital Business Management

MBA with Digital Business Management

Why study this course at MUTIC?

The Digital Business Management prepares you for leadership and specialist roles in the field of digital businesses, either startups or larger firms. You extend and broaden your knowledge in areas such as Digital Leadership,
Digital Marketing, Digital Entrepreneurship as well as logistics and supply chain management (SCM).
Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. The concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the role of marketing in the implementation of SCM by suggesting cause and effect relationships.

  • Identification of concern areas and Problem-solving
  • Perception of Multi-Cultural and Global dimensions
  • Negotiation skills to collaborate well with suppliers and vendors

Key develop expertise in

  • Digital Economy
  • Data mining
  • Entrepreneurship
  • Global marketing
  • E-commerce
  • Brand building
  • Technical understanding
  • Project management
  • Accounting
  • Planning and organizing
  • Ability to understand financial matrices/statistical prowess
  • Eye for detail

Career Opportunities

  • Interaction Design (web, mobile app, VR, Internet of Things)
  • Production coordinator
  • Inventory specialist
  • Transportation analyst
  • Supply Chain planning officer
  • Procurement Manager
  • Distribution Manager
  • Logistics officer
  • Warehouse Manager
  • Engineering Manager
  • Digital Business Analyst
  • Digital Sales Manager
  • Digital Media Director
  • Digital Strategy and E-commerce Director
  • Digital Brand Director
  • Digital Media Specialist
Plan A: Thesis
Credit(s)Plan B: Non-Thesis
Business Core Modules
18Business Core Modules
Selective from Compulsory Business Modules
6Compulsory Business Modules
12Independent Study
Free Elective
Master of Business Administration
36 Credits
1 Years
Weekend Classes

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International Students

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