Digital Marketing

Digital Marketing

Globalization and the role of the internet in business demand new strategy and method to develop new markets. Marketing professionals must be well-versed in the business and art of digital marketing. These people possess the knowledge and the skills necessary to harness the power of the Internet for the purpose of creating effective internet campaigns; email advertising campaign, community blog, web page, social media posting, and more. The demand for knowledgeable and experienced digital marketing professionals is growing exponentially especially those who can do it at global scale using English language as medium.

Key develop expertise in
1. Analytical and Managerial techniques
2. Data mining and analytics
3. Entrepreneurship and Innovation
4. Business project based learning
5. Global marketing
6. E-commerce
7. Branding building

Career Opportunities
• Video/audio production
• Interactive technology (such as AI)
• Mobile marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social media
• E-commerce
• Email marketing
• Marketing automation
• Content management and curation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Business/marketing strategy

Bachelor of Business Administration
120 Credits
4 Years
English

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